Osk Tools .- An L.A based boutique car tools and parts company elevating the Automotive Artistry with specialized and specifically curated designs for the passionate car community.
Communication Need: Start profiling the brand to help the entry to the very competitive Japanese market.
Obstacles: As a very large market there was the danger of the message to get diluted in the sea of competitors. Budget constrains was another of the issues that this 40 year company faced in this challenge.
Solution: Appealing to the intimacy of the human story, we created a series of lifestyle videos highlighting different aspects and profiles of the car community from female racers to garage owners and bike collectors. Resulting in compelling personal stories of people in love with the car culture they push for.
Avenues: The World School .- A global elite school for grades K to 12 rethinking and rebuilding education. Twelve years as Global Head of Production.
Communication Need: Building schools in 4 different countries means being able to transcreate ideals, culture and the dreams to those parents willing to invest in that level of education and the students leaping into a total new approach to education. Attracting new “clients” meant a whole new thing here.
Obstacles: Different culture, different language and different set of values and preferences in each campus plus a highly competitive market made each change urgent and important.
Solution: When it came to production the “one size fits all” did not work here. We had to curate each video campaign putting an accent on the specific needs of each market. Whether it was creating timelapse video updates of the construction sites or covering the many yearly Global Journeys trips, the selection was wide and deep when it came to video and photo production.
Les Benjamins.- A Turkish leading lifestyle and fashion brand rapidly expanding all over the Middle East.
Communication Need: As part of their first Les Benjamin Craft Week, Benji, their founder and Creative Director curated a - 5 day - multi experience event highlighting craftsmen from both Japan and Turkey. The idea behind is to pay homage to the people still pushing slow craft, passion and dedication for precision and artistry.
Obstacle: How do you cover a story that took ONE year, TWO countries and SIXTEEN artist to shape? All this in a very busy content driven week event.
Solution: To kick start the whole week, I created a documentary telling the story and motivation behind the creative mind of Benji. A personal, intimate well executed piece shared and pushed in most platforms.
