Cases.
OSK Tools
An L.A.-based boutique car tools and parts company elevating Automotive Artistry with specialized, curated designs for the passionate car community.
Need
Profile BRAND PERCEPTION to prepare their landing into the very competitive Japanese market.
Obstacles
Risk of the message getting diluted in a sea of competitors, plus budget constraints for this 40-year-old company.
Solution
A series of lifestyle videos highlighting the car community — from female racers to garage owners and bike collectors. Compelling personal stories of people in love with car culture.
Avenues: The World School
A global elite school for grades K–12 rethinking and rebuilding education. Twelve years as Global Head of Production.
Need
Building schools in FOUR countries means transcreating ideals, culture and dreams for parents investing into luxury education.
Obstacles
Different culture, language and values in each campus, plus a highly competitive market — every change urgent and important.
Solution
Not a "one size fits all" solution. Each video piece and campaigns curated to the specific needs of each market without feeling foreign but at the same time a goal for the kids to achieve. Not too far, not too close.
Les Benjamins
A Turkish leading lifestyle and fashion brand rapidly expanding across the Middle East.
Need
For the first Les Benjamins Craft Week, founder Benji curated a 5-day multi-experience event honoring craftsmen from Japan and Turkey.
Obstacles
How do you cover a story that took ONE year, TWO countries and SIXTEEN artists to shape — during a very busy content-driven week?
Solution
A documentary telling the story and motivation behind Benji's creative mind. Personal, intimate, well executed — shared across most platforms making the audiences feel what craftmanship means in the creators mind.
