Cases.
OSK Tools
An L.A.-based boutique car tools and parts company elevating Automotive Artistry with specialized, curated designs for the passionate car community.
Need
Start profiling the brand to help its entry into the very competitive Japanese market.
Obstacles
Risk of the message getting diluted in a sea of competitors, plus budget constraints for this 40-year-old company.
Solution
A series of lifestyle videos highlighting the car community — from female racers to garage owners and bike collectors. Compelling personal stories of people in love with car culture.
Avenues: The World School
A global elite school for grades K–12 rethinking and rebuilding education. Twelve years as Global Head of Production.
Need
Building schools in 4 countries means transcreating ideals, culture and dreams for parents investing in that level of education.
Obstacles
Different culture, language and values in each campus, plus a highly competitive market — every change urgent and important.
Solution
No "one size fits all". Each video campaign curated to the specific needs of each market — from construction timelapses to Global Journeys coverage.
Les Benjamins
A Turkish leading lifestyle and fashion brand rapidly expanding across the Middle East.
Need
For the first Les Benjamins Craft Week, founder Benji curated a 5-day multi-experience event honoring craftsmen from Japan and Turkey.
Obstacles
How do you cover a story that took ONE year, TWO countries and SIXTEEN artists to shape — during a very busy content-driven week?
Solution
A documentary telling the story and motivation behind Benji's creative mind. Personal, intimate, well executed — shared across most platforms.
